Google to Offer Free Software to Manage Ad Networks
On the heels of closing it’s acquisition of DoubleClick, Google is privately beta testing Google Ad Manager, a free web-based software to help publishers manage their inventory of paid ads. The new software was developed solely by Google, and will allow publishers to rotate Google Adsense ads in addition to ads from other ad networks. It does not require the user to use Google Adsense.
According to Google, the new software features:
- Inventory management
- Yield optimization
- Ad targeting
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Reporting
- User interface navigation
- Account administration
The software is in private beta with select publishers, but you can sign up for the beta and receive product notifications and announcements.