Google Shuts Down Cross-Channel Conversion Tracking in Adwords
Google sent an email to Adwords users today notifying them that cross-channel conversion tracking in Adwords will be discontinued on August 25, 2008 and all conversion data and reports will be deleted. See full email below:
Dear AdWords Advertiser,
We regret to inform you that we will no longer be providing cross-channel tracking in your AdWords account beginning August 25, 2008. As of that date, the feature and its related data will be removed from all accounts. If you’d like to keep a copy of your cross-channel conversion data, please make a record of it for yourself before the removal. AdWords conversion tracking will not be affected by this change.
As an alternative to cross-channel tracking, we encourage you to use the free Google Analytics service to track all your online marketing efforts. Analytics offers the same functionality as cross-channel tracking, plus much more. It shows you how people find and explore your site, which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. To get started using Analytics, visit http://www.google.com/analytics/features.html.
If you already have an Analytics account and would like to track your non-AdWords online advertising campaigns, you’ll need to tag your destination URLs with special variables. Visit http://www.google.com/support/googleanalytics/bin/answer.py?answer=55518 for instructions.
Once cross-channel tracking has been retired, we recommend that you remove the cross-channel tracking code from your site.
We apologize for any inconvenience this change may cause you. If you need further help transitioning from cross-channel tracking, please contact us at http://adwords.google.com/support/bin/request.py?ctx=cuffhelp.
Sincerely,
The Google AdWords Team
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Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
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