Google Ad Planner Launched
Google recently launched Google Ad Planner, a media planning tool designed to help advertising agency media buyers choose and manage their media buys. According to Google, with Ad Planner you can:
- Define audiences by demographics and interests.
- Search for websites relevant to your audience.
- Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
- Create lists of websites where you’d like to advertise and store them in a media plan.
- Generate aggregated website statistics for your media plan.
Google Ad Planner helps you identify websites to advertise on by searching popular websites by demographics and interests. Once you have selected various websites to advertise with, you can create a media plan and/or export the data.
Comments
Leave a Reply